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\newenvironment{sciabstract}{%
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\title{Market Structure and Market Performance}
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\author{Arelis Meza- Andrea Recalde\\
\\
\normalsize{Escuela Politécnica Nacional}\\
\normalsize{S. Martin
Department of Economics, Krannert School of Management}\
\normalsize{Purdue University, Room 4027 Rawls Hall}\\
\normalsize{West Lafayette, IN 47907-2076, USA}\\
\\
\normalsize{ e-mail: smartin@purdue.edu}
}
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\begin{document}
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\begin{sciabstract}
I. Debate
Los expositores debatirán la competitividad con relación a lo expuesto anteriormente
\end{sciabstract}
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\section*{Las preguntas a continuación serán realizadas por la moduladora: }
Cintya Lanchimba
Ph.D. in Economics, Mathematics Department, National Polytechnic School, Ecuador
GATE L-SE, CNRS
University of Lyon, France
\section*{II. Preguntas }
¿Considera usted que las fusiones empresariales mejoran la competitividad de las empresas?
¿El menú entre competidores de comida rápida garantiza su ventaja competitiva?
¿Entre más franquicias existe un mayor control de mercado?
\section*{III. Fin del debate, a continuación intervención del público presente}
\section*{IV. Argumentos a Favor Arelis Meza}
Las fusiones empresariales son necesarias para el desarrollo de las actividades y expansión del mercado.
Las empresas deben renovar sus productos, tecnología, considerando la variabilidad y adaptación del consumidor.
Entre más franquicias, existe mayor control del mercado y brechas hacia la competencia de las mismas.
\section*{V. Argumentos en contra Andrea Recalde}
Las fusiones no siempre son necesarias puesto que te limitan el mercado. Y por otro lado estas fusiones se pueden convertir en monopolios y oligopolios.
Los cambios en los productos no te generan mayores ventajas comparativas puesto que depende mucho de las preferencias de un consumidor.
Las franquicias no te dan una mayor control del mercado sino más bien hacen que las ganancias se fraccionen más.
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\end{document}